Best Soccer Marketing Campaigns


Several interesting facts can prove to you that indeed, the media marketing tools are contributing immensely to the Soccer brands. One of such is that 70% of all sports fans all over the world that follow a brand or like them admit that they will readily share such brand content, engage with their social posts, subscribe or even buy goods online.  It is the fastest-growing business of sports. Also, 50% of all female sports fans between the age of 25 and 34 will get online to check out some sports content even while engages with some TV non-sports programs.

As an entrepreneur, some of the benefits of a successful sports digital marketing strategy include

  • Improving the game-day excitement of fans
  • Promote the club’s popularity in a geographic region with certain demographic qualities
  • Conversation and engagement of fans
  • Revenue generation and drive through audio-visual brand creation and promotion
  • Comfortable predictability of profits and revenues for better plans and analysis
  • The improved worth of digital brands themselves

It is worthy of note that the engagement on social media on a typical opening weekend of the English Premier League, engaged fans number reach 62 million. It is not too far fetched to conclude that soccer holds the most pronounced platform for digital media promotion. The most famous players in the world hold the ace to the advertising agencies’ success where a single picture can be worth millions of USD. Media advertising agencies know the worth of football ads, and their creative minds have helped make several unforgettable picture and video ads for branding.

If football is indeed a business and runs as an investment-based and profitable venture, then it is time for individuals and corporate bodies to start looking into that direction. More so, in recent times, even other athletes are diversifying into other sports as investors themselves. So, why should an entrepreneur, who should have an eye for opportunities, be left out.

Helpful tips on how to Market Soccer

  1. Build a background strength in public, and even private media relations identify the trendy issues in the world of soccer. Remember the idea is everything in business, so you need to sit back to brainstorm on the problems stylish with soccer. Ensure you are not just picking up ideas only in the short term, identify and project into the future.
  2. Carry out research, perhaps through surveys and other methods about the profiles of your intended target audience. This might even include their variety of interests as well as their online behavior and spending habits. All of these ideas help you design your marketing strategies productively
  3. When you understand the necessary details of your target audience, the next thing to do is to develop the appropriate plan to reach them, according to their behavior and predicted response. In other words, find how you will effectively communicate your business idea that addresses different aspects of the fan’s interest. At the same time, it should not be strictly limited to a particular type of fan in terms of status; there should be a little elasticity.
  4. Build a reliable platform or community where you can bring your relationships into one place and where potential clients can find you and what you offer. The answer to that is an official website for online presence
  5. Following a functioning website is to create social media advertising platforms and optimize them for continuous engagement and spreading the presence. Use marketing tips from real estate agents to make your team stand out
  6. Further, enhance your website by posting relevant contents that improve your visibility and engagement. It might include blog articles, infographics, videos, and other attractive media content marketing. 
  7. Remember the relevance of your contents will determine how and where you appear in the internet search results. Therefore, it is also essential to focus on improving your rating in search results through popular keywords.
  8. Following the currently improving women-in-football acceptability, a new idea for you to explore the more is the possibility of incorporating men and women in the soccer game. We already have a female official in a men’s game, and there can still be more of that.

A typical soccer marketing campaign should cover the following areas adequately:

  • Customer research
  • Creation of a branded content
  • Promotional marketing for the created brands
  • Social media marketing
  • Sponsorship services for established brands
  • Creative content services
  • Thoughts and strategic planning and leadership
  • Influencer marketing strategies and implementation
  • Strategy and Thought and Leadership
  • Experimental marketing
  • Custom research ideas


Soccer Marketing companies need to explore the growth rate of the soccer world to build a business empire. The advantage can also be evidenced in the diversity of the business from on-pitch matters as well as off-pitch business ideas and concepts. Your business must set real goals first of all, which will involve the specific niche as their primary focus and establish itself.

Next is to set simple goals for the business vision. They might be short-term or long-term goals but starting from where they are to where they want to be in strategic steps to get there. All of those steps will constitute their mission. Ironically, the goal of a company might be tailored towards helping its clients to reach their purposes.

The need for research must not end in the growth of a business. An aspect of the study focusses on innovative ideas and approaches that can bring out better results. On the other hand, the research can also focus on analyzing how the current strategies are faring; then how it can be improved. The two ways in synergy bring forth a better performance altogether for both quantitative and qualitative improvement and growth. In the past, the specific items that can help in this aspect may include detailed record, response analysis, surveys, and others. When the need is, connect with similar relationships through highly rated consultation, training, evaluations, and sponsorships.

The areas of soccer business promotion and advertising are vast and of irreplaceable entertainment value. However, until you get deliberate about it, to not just be a consumer but a soccer business enthusiast, the fruits of the marketing may not begin to appear. Learn to understand the suggestions here and Implement the strategies for extraordinary results.

The Business Side of Soccer


There seems to be not much to contend for when it comes to the fact that soccer is the most popular sports in the world. The game has evolved over the years since its 19th-century invention on the shores of England. Not only has it gained more prominence in terms of popularity, but several soccer players have also been ranked among the world wealthiest people. The individual players are not the only evidence of the prosperity that has perched on the game, club sides across different continents have proven the soccer world is a strong magnetic pull for the economy.

Although soccer originated from England in the mid-19th century, the fame and fate of football have spread all over Europe, so much so that the world has not been left behind in this sports appreciation. Perhaps, the most significant advantage of the game of soccer is the global influence it has on all people beyond the walls of religion, politics, geography, gender, culture, and even socio-economic class. The impact of football is not limited to first or second world countries but far-reaching to all third world countries.

Soccer’s Business

Soccer as entertainment sports and already has a dimension of providing a needed service to the people. However, the parallel events that take place away from the pitch have surprising ways of influencing the game on the pitch. Such circumstances might include the negotiation of players’ transfer or other regular board decisions of the men-in-suits. Imagine a world where over 240 million professionally registered players exist; there has to be business involved.

In Europe, for example, where soccer has carved an indomitable market for itself, professional soccer in the 2016/2017 season had a market value estimate of 25.5 billion USD. In a broader sense, the European governing body, UEFA raked in a total revenue above 2 billion Euros in the same season from the UEFA Champions League alone. It is now hard in an average family for you not to find a soccer fan, with bold undeniable evidence of the love for the game all over our streets and other public places.

Passion versus Profit in Soccer

Football started with enthusiasm, as much as every business startup. However, as it expanded, there came a need to set up structures and organize governing bodies. The overall governing body in the world is FIFA while the other agencies include UEFA, CONCACAF, CAF, AFC, CONMEBOL, and OFC, basically for each continent. This growth of soccer has opened the door for several investors who ordinarily did not begin with football, to capitalize heavily in soccer-related investments. Even small businesses have survived this fast-growing venture. However, what is the significant aspects of the sports that have made the highest profits in the past years?

Club and Nations’ revenue system

With an ever-increasing audience, countries have developed a unique fan base for weekly league matches for club-side football. By current statistics, FIFA comprises of about 205 member associations which span across over 300,000 different clubs that accommodate diverse footballers all over the globe. These population of soccer players is not limited to male players alone; women football is daily gaining more reputation in the world. The worth of the wealthiest club in the world, Real Madrid, according to the latest ranking, is about 750.9 million USD. This growth in financial stature is a direct offshoot of their revenue from winning the Champions League for the third time in the 2018/2019. There is also an excellent business opportunity for you as a ticket sales representative company.

Player transfer

Between two of the wealthiest clubs in the world, Manchester United and Real Madrid, the former sold Cristiano Ronaldo to the latter for a then whopping sum of 132 million USD which was a record transfer. However, as if that was not enough, Juventus announced their snap up of the famous player for a sum believed to be between 117 and 131 million USD to play in the Italian league. The worth of the player was inarguable after scoring 451 goals for the Spanish giants over a period of 9 years. What more shall we say of Neymar, Mbappe, Coutinho, Dembele, Pogb, and Bale, to mention a few; all of whose transfers were not less than 100 million USD. It should be noted, however, that the worth of a transfer is not the exact wealth of a club as some clubs still have outstanding debts. It has a direct relationship in building stature and other off-pitch transactions.

Media and Advertising

In the year 2012 alone, the English Premier League as a top tier league signed a contract worth a record of 4.7 billion USD for three years for an only television deal. In the same year, the German Bundesliga, another top tier signed close to 3.2 billion USD deal for a period of 4 years. When compared with the initial deals for both clubs, there were about 72% and 52% increase respectively.

Several companies have partnered with different leagues and tournaments of the world to promote their brand as well as invest in the competitions. Interestingly, the kinds of company that can invest in soccer are not limited to only a sector. You will find tire companies, car brands, insurance companies, airlines, mobile phone, and IT companies optimizing their chances.


Have you ever wondered why football clubs pay so much as 222 million USD for a single player? One notable answer is the worth of that player’s shirt sponsorship deal. For example, from shirt sponsorship deal alone by Chevrolet for Manchester United, the club receives about 80 million USD per season. Similar clubs who earn lump sums from sponsorships include Barcelona, Arsenal, Liverpool and Manchester City FC.


As an entrepreneur, it is time you started thinking of how to invest in the football business. A simple way to begin football investments is by buying shares into the club’s financial status and worth at the next opportunity. Similarly, if as a brand manager, you create a sellable idea that promotes the club, you are definitely in for the big game.

In recent times as well, soccer business has diversified into sports betting with irresistible stakes. Investing in sports betting also comes with its business aspect with the knowledge of permutation to take a good chance that eventually pays off. However, the right side of soccer has not been devoid of its silver linings, such as clubs running into unpredicted debts but as a professional investor, a good knowledge of your economics at both macro and micro levels can give you an edge. Soccer continues to rise in success for those who will be bold and strong enough to consider it a viable and profitable venture.


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